Growth is a necessary facet of commercial cleaning companies. Stagnation will only result in your competitor moving past you. Understandably, you may have questions and concerns about growing your business. For example, “How can I effectively grow my business?” or “Will this cost money?”
In this article, we will answer those questions with an expert guide on how to properly grow your commercial cleaning business.
What Does Growth Mean?
In business, growth refers to expanding your company operations, customer base, and net profits. There are many different ways to grow a business. A great example is widening your reach and service area. While this will require additional employees and equipment, it can increase your visibility and earning potential.
Growth can also be focused on internal company policies. Over time, you may realize more efficient and effective ways to manage employees and perform services. All in all, business growth is about improving your company by making it bigger and stronger.
8 Strategies to Grow Your Commercial Cleaning Business
The growth of successful commercial cleaning businesses will require smart decision-making and strategic planning. In particular, it is the responsibility of business owners to stay proactive and up-to-date with new scalability methods.
The following sections will provide potential strategies. While they can all be helpful, you must make decisions that are optimized for your commercial cleaning company.
Offer a Wide Range of Services
To start, you can offer a wider range of services. These can range from carpet cleaning to disinfecting. With a varied selection, your business may be more enticing to potential clients. In particular, they may hire you because you can complete all of their cleaning requirements. This will separate you from competitors who only offer limited services. Also, with more services, prices can be increased as part of a bundle package.
Analyze Demand
The next step of proper business growth is analyzing demand. This will give you a clearer insight into your customer base and their habits. For example, you can learn how often certain clients hire you and what services they require.
Furthermore, demand analysis will show which individuals are more likely to sign commercial cleaning contracts. This can provide significant help with future plans and strategizing.
If you have a strong understanding of your customers, you can make well-informed business decisions.
Offer Specialized Services
In addition, a major benefit of analyzing demand is understanding what services are popular. If your primary network of clients is restaurants or hospitals, they will most likely request extensive deep-cleaning services. Alternatively, office buildings and community centers may require more frequent basic cleaning procedures.
With greater levels of knowledge, you can offer specialized commercial cleaning services specifically designed for your ideal customer base. By doing so, they may be more likely to hire your commercial cleaning company and remain as long-term clients.
Develop Strong Relationships with Clients
Along with offering specialized services, prioritizing strong relationships with clients is an excellent way to improve customer retention. Luckily, there are many simple ways to genuinely improve your relationship with new and potential clients. To start, your business can participate in local community events. In particular, you can volunteer or provide demonstrations.
However, the best way to strengthen your relationship with clients is through consistent, high-quality work and sterling customer service. If asked about pricing or availability, promptly respond in a helpful manner.
Also, it is imperative that you remain truthful. Individuals will lose their faith in your business if you provide dishonest information or improper commercial cleaning services.
Hire and Train a Strong Team
All successful commercial cleaning businesses will have strong teams of professionals. As business owners, you must hire and train your staff members. First, you should post a clear and concise ad on multiple job listing websites. This is the most effective way to find potential candidates. In your ad, you should state your:
- Company name
- Contact information
- Job responsibilities
- Expectations
- Salary
- Potential benefits, if applicable
With an informative ad, you will assuredly receive applications from worthwhile candidates.
Afterward, you should vet potential hires through a series of interviews. The first one can be a casual phone call focused on past work experiences and personality questions. This will help you understand whether or not they will fit in your company. If you believe they can, you can conduct a formal in-person interview. This will be centered on position responsibilities and availability.
Once you have hired strong candidates, you must provide proper training courses. This will help staff members learn cleaning skills and quality-of-work expectations. In addition, you must emphasize safety precautions and equipment handling procedures.
Also, it can be helpful to create an employee handbook. With this, staff members can stay informed with up-to-date information. Furthermore, staff members should have a versatile skill set. They must excel at floor, restroom, and carpet cleaning.
Use Technology to Streamline Operations
Technology is ubiquitous in our modern society. Therefore, it is essential that your commercial cleaning company embraces technology and it implements it to its fullest. By doing so, you can optimize productivity and significantly improve your business’s growth and revenue potential.
CRM for Commercial Cleaning Business
CRM, or customer relationship management, is a software system that companies use to navigate and organize client relations. From a logistical standpoint, this is vital for any thriving business. With CRM, you can manage routine communication with new and long-term customers.
In addition, CRM software can increase administrative productivity. Now, you will be able to oversee equipment orders and scheduling easily. Likewise, you can manage client billing.
Also, using CRM can help you save money. While you will have to pay for the software, it helps you stay organized. In turn, you may have less oversights. In addition, focusing less on administrative duties can allow more time and investment into marketing strategy and scalability.
Digital Marketing
The next facet of proper technological implementation is digital marketing. While flyers and business cards can be helpful, nothing puts more eyes on your business than the Internet. Therefore, you must use this platform effectively.
For example, you can build and design your own website. A great business site should include relevant information such as services included and prices. Also, you can post pictures of previous jobs.
In addition, you can post engaging content such as blogs. This is a great way to showcase your industry knowledge.
Expand Your Service Area
To continue, you can explore the possibilities of expanding your service area. This will require a great amount of planning and preparation. However, it can result in significant profit boosts. First, you must determine potential expansion locations. Does this area have ideal clients? Also, would you be offering the same services, or would they be specialized for the new location?
Furthermore, you must assess potential risks and costs. Expanding will cost money, and you must be confident in revenue-gaining opportunities. Also, this endeavor can progress smoothly with strong business plans. With business plans, you are able to strategize future moves.
Lastly, you should focus on building strong connections with other businesses. If you show interest in their growth and provide support, they will most likely return the favor. This can be especially helpful when you are trying to succeed in a new market.
Invest in Marketing Strategies for Growing Your Business
Commercial cleaning businesses can grow through successful marketing strategies. Typically, you should run promotions catered to your local market and customer base.
In addition, you can offer first-time discounts to new clients. This can start the relationship off on the right foot.
Lastly, you can attend industry events and network with other businesses and clients. This will help display your company name, ideologies, and goals.
Be a Vendor with a Successful Commercial Cleaning Business
In many cases, the best way to grow a commercial cleaning business is subcontracting with an already established one. If you become a subcontractor, you can gain access to a proven business method and portfolio of clients.
Dallas Janitorial Services offers a great vendor opportunity. Unlike purchasing a franchise, subcontracting doesn’t require you to pay costly franchise fees. In addition, Dallas Janitorial Services will support your overall growth, while helping your own business succeed.
How to Measure Business Growth?
There are many ways to measure business growth. However, the most common methods are improvements in net profits, increased operation size, and expanded service areas.
FAQs About Growing A Commercial Cleaning Business
How can I expand my cleaning business?
You can expand your cleaning business through long-term strategy and scalability.
How do I get my cleaning business noticed?
You can get your cleaning business noticed by having a strong online presence. In particular, your company should be active on social media platforms such as Twitter, Facebook, and LinkedIn.
Also, you can ask for customer referrals. If you provide high-quality service, long-term clients may recommend you to others.
How profitable is a commercial cleaning company?
Commercial cleaning companies can be quite profitable. With stable demand and consistent customers, your business can have a steady revenue stream. In particular, places such as office buildings and restaurants tend to be more profitable clients.
What do customers look for in a cleaning service?
Customers look for high-quality and efficient service at fair prices. Furthermore, they will appreciate prompt and timely communication.
What is the best way to promote a commercial cleaning business at a low cost?
The best way to promote a commercial cleaning business at a low cost is through online content and social media posts.
What is the Dallas Janitorial Ideology?
At Dallas Janitorial Services, our ideology is to remain focused on the clients. We take the time to listen to their cleaning needs. In addition, we offer customized services. By doing so, we have remained successful since 2006. For more information, please contact us at 214-778-3689.
